Lucy Wadey speaks of her experience hunting for stylish maternity wear
As a working mum-to-be, it is important for me to look good and feel comfortable all day long.
I have noticed a real decline in the range of quality maternity wear since having my daughter just over seven years ago. Sizing also seems to be an issue, with many retailers not stocking sizes to fit a curvaceous woman, let alone to fit an expanding bump. Women should not need the shoulder size of King Kong for a top to cover their bump.
Through a great effort of searching for quality maternity wear at an affordable price – let’s be honest, you only wear them for about nine months, and who really plans on being the size of a whale for a long period of time after they’ve had their baby? – I have stumbled across the maternity wear brand Séraphine, who have the most gorgeous clothing and accessories, at an excellent quality and a reasonable price. Amazingly, they cater for curvaceous women. Perfection!
Séraphine was founded in 2002 by Cecile Reinaud, who has also confessed to experiencing “the trauma that traditional ‘frumpy’ maternity-specific clothes caused” when wanting to look and feel gorgeous. She said that her “passion is to make pregnant women feel beautiful and radiant about the journey to motherhood”.
Séraphine began as an independent maternity boutique, and has grown significantly to become a global phenomenon, snapping up the Drapers Best Specialist Etailer Award last year, as well as the Pregnancy and Baby Award for Best Maternity Jeans.
Going one step further, Séraphine support the charity Tommy’s, who raise awareness and fund research into pregnancy problems and provide information for medical professionals and parents-to-be.
Loved by all for their gorgeous collections and the good charity they support, Séraphine clothing has become a must-have. Celebrities such as Kate Hudson, Angelina Jolie, Dannii Minogue, Jessica Alba and Halle Berry have been spotted wearing their pieces. So, to look fabulous, not frumpy, when your pregnant, look no further than Séraphine’s boutique in Kensington and Hampstead, or you can simply click online.
Commissioned by Alice Moore, fashion editor