In an era where skinny is the promoted body image, curvy girls, from all over the UK, are struggling to find an outfit that flatters their gorgeous curves.
High street designers do a great job creating awkward cuts and shapes that squeeze and flatten our assets and make curvaceous women look like hippos.
Before I underwent a breast reduction, I too was a curvy girl, so I’ve experienced first-hand the time, effort and disappointment that goes into a typical shopping spree. My larger bust restricted me from buying the on-trend pieces. I was left wearing unfashionable ‘floaty’ dresses, which made me resemble something like a hot air balloon. I was one of the 47% of women in the UK who feel under pressure to look good and it’s one of the absolute worst aspects of being a female.
Shopping was more of a chore. I always felt down after the experience, rather than it being a therapeutic luxury. The High Street falls short when accommodating natural curves. This can lead to self-esteem issues and feelings of exile in the fashion world.
This is why Holloway Road’s very own vintage inspired boutique is such a breath of fresh air to modern day fashion. Vivien of Holloway is an independent boutique that celebrates the female form in all its glory. Yes ladies; no more shopping through online catalogues that cater to the bigger bust and no more opting for comfort over style!
It’s a retreat for natural, curvy women of all ages and provides a beautiful range of authentic vintage inspired pieces, leaving ladies not only satisfied but also sexy and sure of themselves.
Vivien said in a recent interview that every woman wants to feel good about the size she is: “Some of our customers have labelled our clothes as ‘confidence boosters’. My dresses make you feel fabulous the way you are, which is what real glamour is all about.”
Vivien understands that women come in all shapes and sizes. “Having curves is far sexier and more glamorous than being skinny. The most beautiful women in history have had curvy figures and we should celebrate feminine shapes rather than try to hide them”, said Vivien. This is why the store was nominated for a Body Confidence Award this year; a great achievement for any independent boutique. They were chosen because they use real woman with natural bodies to represent their clothes unlike so many collections on the high street. This sends out a positive message to young ladies who may be feeling the pressures of today’s fashion industry.
Adored by young ladies, women and vintage loving celebrities such as Paloma Faith; Vivien of Holloway leaves you feeling like you’ve just walked out of the swinging 50s, feeling young, sexy and fabulous.
If you’re like me and are longing for the hourglass to make a comeback then look no more. Head down to Holloway and embrace your inner pin up girl!