To mark the 100 day countdown to the Games, the International Olympic Committee (IOC) has launched a social media platform where fans can ‘connect’ with their favourite athletes and former stars.
The hub, called Connect, brings together the social media feeds from over a thousand current and past competitors from a whole range of sports.
It offers users a unique and “updated stream” which collates the postings from athletes’ profiles from two of the best social media sites – Facebook and Twitter.
This creates an exciting way for supporters to follow their idols and have a personal connection with them before, during and after the Games.
The point behind the hub, according to Alex Huot, Head of Social Media at IOC, is to “develop a deep and inspiring relationship that could last lifetimes”.
He said: “The Olympic Athletes’ Hub was born out of our desire to connect Olympic athletes and their fans more intimately than ever before, and the idea came to life at the same time that the social media landscape began to flourish after the Vancouver 2010 Olympic Games.”
The official Olympic website says that “using the Hub’s search function, users can effortlessly locate athletes by country or by sport. Over 1,000 verified Olympians have already joined the Hub, and the number will continue to grow as the countdown to London 2012 continues and word of the Hub spreads.”
The hub has incentives that neither Facebook nor Twitter can provide. As a reward to users for connecting the hub to their personal Facebook and Twitter sites, they unlock secret training tips from Olympic legends such as Nadia Comaneci, Mark Spitz, Yelena Isinbayeva and Jayne Toryill, to name just a few. There will also be photo sharing, live chats from the Olympic village and more fun surprises along the way, including ‘Games for Games’, where fans can win collectable Olympic items such as pins and autographed t-shirts.
The site will continue to develop and grow as the Games go on, keeping fans interested and connected to the hub.