H&M have launched their Fashion Against AIDS collection for the fifth year running.
The collection was inspired from ethnic influences across the globe. The colourful collection features African printed bracelets, bomber jackets, bohemian Palazzo pants and t-shirts with subtle mentions of 90s grunge. A wide range of accessories and slogan tops are also available.
Fashion Against AIDS channels the tribal trends of the season for the good cause. The campaign helps to raise money for several international youth HIV/AIDS awareness projects including Designers Against AIDS, Youth AIDS and MTV’s Staying Alive Foundation.
The H&M website have launched an additional “Make Out for a Good Cause” campaign. All you have to do is upload a photo of you kissing someone and H&M will donate a dollar to the HIV/AIDS awareness projects.
Available online and across 300 stores, 25 per cent of the purchase price is donated to the prevention of HIV/AIDS, spreading awareness to fashion followers everywhere.