The superheroes smash box office takings as ‘Avengers: Age of Ultron’ takes the top spot at the weekend box office.
After opening last Thursday to huge audience anticipation, the film beat off competition from ‘Fast and Furious 7’ and Alan Rickman’s ‘A Little Chaos’ to take the number one place and took over £18 million since its release.
‘Avengers: Age of Ultron’ has achieved the biggest opening for a film in April in the UK ever and has seen a 44% increase in takings from the franchises previous feature film.
Speaking about the films box office success, Stuart Crane, a Senior Film Programmer at Cineworld who provides local cinemas with a number of high profile blockbusters, said that cinemas prepare well in advance for this reaction.
“We do more preparation than you can imagine. As film buyers, we see the films weeks in advance and know whether or not they will take lots of money. We inform the cinemas and they have different levels of budgeting for their payroll, with Age of Ultron being a high week. So they will have maximum staff on shift for that week.”
He added that the rest of the year will likely continue to have high box office numbers, as “2015 will be the biggest year cinema has ever seen, and 2016 is shaping up to follow it.”
The film sees Robert Downey Jr, Chris Hemsworth, Scarlett Johansson and company return to the big screen after the first film ‘ The Avengers’ (2012) gained critical acclaim for the on screen version of the world famous comics by creator and writer Stan Lee.
‘Avengers: Age of Ultron’ is out now in cinemas nationwide.